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Marketing
5 guides in this area, one for each Marketing finding that can appear in your report: what it is, how it’s measured, why it matters to you and how to fix it. See all 54 guides.
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MarketingBlocks
MarketingLimits
MarketingLimits
MarketingAffects
MarketingAffects
MarketingBlocksConversion actions
Why your page needs a way for people to contact you and how Wakaris detects whether it has one
MarketingLimitsWeb tracking
When your analytics is missing, doubled or sending bad data
MarketingLimitsConsent Mode
What initial consent states are and how to tell if your website declares them
MarketingAffectsTracking quality
When measurement is in place but set up wrong
MarketingAffectsMarketing integrations
What’s loading on your page and why it pays to have the list
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PerformanceHow fast your website loads. If it’s slow, you lose visits and sales before anyone sees you.SEOWhether Google understands your website and shows you when someone searches for what you offer.SecurityWhether your website is protected. A flaw here scares off customers and Google alike.Online presenceHow you show up on Google, social media and maps. It’s the first impression you make before anyone contacts you.MarketingHow you look to someone comparing before deciding, and where your competitors get ahead of you.AI visibilityWhether ChatGPT, Gemini and other AIs recommend you when someone asks about what you do.User experienceThe user experience (UX): whether it’s clear at first glance and people get where they want. A confusing website gets abandoned even if it loads fast.AccessibilityWhether anyone can use your website without barriers and whether you follow the WCAG 2.2 guidelines. A wider audience that understands you.LegalWhether you comply with cookie and data protection rules. Avoid penalties and fines that hurt.