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PerformanceHow fast your website loads. If it’s slow, you lose visits and sales before anyone sees you.SEOWhether Google understands your website and shows you when someone searches for what you offer.SecurityWhether your website is protected. A flaw here scares off customers and Google alike.Online presenceHow you show up on Google, social media and maps. It’s the first impression you make before anyone contacts you.MarketingHow you look to someone comparing before deciding, and where your competitors get ahead of you.AI visibilityWhether ChatGPT, Gemini and other AIs recommend you when someone asks about what you do.User experienceThe user experience (UX): whether it’s clear at first glance and people get where they want. A confusing website gets abandoned even if it loads fast.AccessibilityWhether anyone can use your website without barriers and whether you follow the WCAG 2.2 guidelines. A wider audience that understands you.LegalWhether you comply with cookie and data protection rules. Avoid penalties and fines that hurt.