GuidesGuides on
Guides on
Online presence
3 guides in this area, one for each Online presence finding that can appear in your report: what it is, how it’s measured, why it matters to you and how to fix it. See all 54 guides.
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Online presenceLimits
Online presenceAffects
Online presenceAffects
Online presenceLimitsDomains similar to your brand
Why they matter and what to do about them
Online presenceAffectsTechnical branding consistency
The favicon, the sharing image and the declared logo
Online presenceAffectsLinked profiles
When the links to your profiles don’t work
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Does your website have
any of these findings?
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PerformanceHow fast your website loads. If it’s slow, you lose visits and sales before anyone sees you.SEOWhether Google understands your website and shows you when someone searches for what you offer.SecurityWhether your website is protected. A flaw here scares off customers and Google alike.Online presenceHow you show up on Google, social media and maps. It’s the first impression you make before anyone contacts you.MarketingHow you look to someone comparing before deciding, and where your competitors get ahead of you.AI visibilityWhether ChatGPT, Gemini and other AIs recommend you when someone asks about what you do.User experienceThe user experience (UX): whether it’s clear at first glance and people get where they want. A confusing website gets abandoned even if it loads fast.AccessibilityWhether anyone can use your website without barriers and whether you follow the WCAG 2.2 guidelines. A wider audience that understands you.LegalWhether you comply with cookie and data protection rules. Avoid penalties and fines that hurt.